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Modern Marketing
35 posts
How fake influencers damage brand image
Brands are depending more and more on influencers and influencer promoted content to drive sales. In fact, a…
Why more companies should become B Corps
If you’re a for-profit business that wants to make a commitment to environmental and social change, becoming a…
Marketers: Don’t treat Gen Z and Millennials as if they were the same
For some more senior marketers, it may seem easy enough to put into the “under 41 years of…
TikTok is implementing a ‘click per view’ format for marketers
If you’re familiar with the world of ad management, you’ve probably heard of pay by click where ad…
What’s the point of an internal company podcast?
First things first, what is an internal podcast? Some companies have been trying out the technique since the…
How Spotify is tackling attention recession
Music streaming platforms have become powerful social networks with deep levels of engagement. Arguably, the go to activity…
Scripted ads soar in popularity: Sonic
As Brits, many of us, including myself, will be unfamiliar with the iconic Sonic ads. For decades now…
Why livestream shopping is moving off socials and onto websites
Efforts around livestream shopping and shoppable ads from the likes of TikTok and Meta, among others, don’t appear…
Marriott Hotel’s impressive venture into Web3 experiences
In late 2021, the Marriott hotel chain found themselves in need of a marketing spark. Said spark was…
Apple finds its next big business: Showing ads on your iPhone
Apple is set to expand ads to new areas of your iPhone and iPad in search of its next…