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Modern Marketing
41 posts
Why in-store supermarket ads make the most sense for brands
Walmart is expanding how brands can advertise their products to customers, as are other companies with large physical…
Virgin Voyages campaign features Jennifer Lopez in AI
If you haven’t already seen the first episode of Black Mirror’s latest season, you’re in for a real…
Embracing ChatGPT and generative AI: a path to success for CMOs
In the rapidly evolving landscape of marketing, chief marketing officers (CMOs) must stay ahead of the curve to…
Omnicom Group teams up with Microsoft to launch Omni Assist: a revolutionary AI tool for ad agencies
Omnicom Group, one of the leading ad holding companies, is set to unveil its groundbreaking generative artificial intelligence…
Duolingo’s shift from TV ads to memes
Language-learning app Duolingo has recently shifted its marketing strategy from traditional TV ads to social media platforms like…
The rise of influencer marketing in the moving industry
In recent years, influencer marketing has become ubiquitous across various industries, including beauty, fashion, and wellness. However, it…
How fake influencers damage brand image
Brands are depending more and more on influencers and influencer promoted content to drive sales. In fact, a…
Why more companies should become B Corps
If you’re a for-profit business that wants to make a commitment to environmental and social change, becoming a…
Marketers: Don’t treat Gen Z and Millennials as if they were the same
For some more senior marketers, it may seem easy enough to put into the “under 41 years of…
TikTok is implementing a ‘click per view’ format for marketers
If you’re familiar with the world of ad management, you’ve probably heard of pay by click where ad…