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Modern Marketing
14 posts
To BeReal or Not To BeReal?
BeReal combines nostalgia for social apps that came before with an anxiety about the world those apps created. While…
Pete Davidson is the new face of male grooming brand, Manscaped
Grooming and lifestyle brand Manscaped has tapped comedian Pete Davidson for a four-year brand partnership deal making Davidson…
Marketing. Analytics. Social Growth.
According to Nielsen’s first-ever ROI Report, apparently 50% of marketers are not spending enough in a channel to…
Katy Perry takes over Snoop Dogg’s Spot for Just Eat
Katy Perry has taken on the challenge of replacing Snoop Dogg as the face and voice of Just…
Everything you need to know about working with micro influencers
Many studies have shown that, for brands, working with micro influencers (those with between 10,000 and 50,000 dedicated…
The benefits of using ‘nano influencers’ for your marketing
Authenticity is at the top of the influencer marketing agenda. Nano influencers, defined by Brian Freeman (CEO of…
Chilly’s new sustainability campaign shows ‘radical marketing’ done right
I’m sure most people have either seen or own a Chilly’s bottle. It’s stylish, contemporary and convenient. It’s…
Starting and monetising your newsletter – why companies should care
Did you know that… Vox’s newsletter readers spend an average of 110 seconds on the site, compared to…
The rise of live shopping in 2022
In 2022, live shopping will be the internet’s first development of shoppable content, and it will be brought…
Why brands shouldn’t sleep on podcasts
In recent months, The Guardian has reported that 41% of podcast listeners are listening to podcasts more than…