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Insight
91 posts
Spotify exclusivity deals for podcasts and what this means for the platform’s creators
Would you rather make a big advance and lose 75% of your following, or not make an advance…
Why social media advertising is declining
US advertisers are on track to spend $65.3bn on networks such as Facebook, Snap and Twitter this year,…
TikTok shares insights into the potential of live-streaming for brands
TikTok released a PDF outlining why its Live streaming services could benefit brands. This is perhaps motivated by…
Marketers: Don’t treat Gen Z and Millennials as if they were the same
For some more senior marketers, it may seem easy enough to put into the “under 41 years of…
TikTok is implementing a ‘click per view’ format for marketers
If you’re familiar with the world of ad management, you’ve probably heard of pay by click where ad…
Social commerce predictions for 2023
Every time I see my dad in a new item of clothing or with a new dad-like gadget,…
Netflix’s ad tier will launch on November 3rd, with ‘hundreds’ of brands on board
Back in April, Netflix announced that it would be adding advertisements to its paid subscriptions. They have more…
When is it appropriate to take a marketing pause?
I’ll start off by giving you an example of when to put a marketing plan on hold. American…
What TikTok’s BeReal feature means for marketers
Personally I’m already over BeReal. It grabbed my interest for about a month but honestly I just didn’t…
Are Meta’s new changes oversaturating the social ad market?
Yesterday, at a press event, Meta announced that they are opening the amount of opportunities for marketers to…