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Insight
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Ultimate beauty: How Ulta Beauty is staying true to its brand while navigating the de-influencing trend
Ulta Beauty, one of the largest beauty retailers in the US, has been taking a different approach to…
Check out what’s hot on TikTok marketing
Here’s what’s buzzing on TikTok right now. Discover the scoop on the most popular hashtags, songs, creators, and…
BeReal’s engagement drastically drops – But some brands remain positive
Not to say I told you so but I have been saying for ages that BeReal’s golden era…
Why consistency is the secret to successful social strategies
Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term organic success. If anything,…
Twitter sales plunge and major advertisers pull back
In a nutshell, since Musk took over twitter, its sales have plunged while the followings of TikTok and…
Holiday shopping is straight to the socials for Gen Z
If you had to guess where Gen Z and Millenials are purchasing their Christmas gifts what would be…
Should businesses pause their Twitter campaigns?
Various reports have suggested that many brands are re-thinking their Twitter marketing approach, in light of Elon Musk’s…
Spotify exclusivity deals for podcasts and what this means for the platform’s creators
Would you rather make a big advance and lose 75% of your following, or not make an advance…
Why social media advertising is declining
US advertisers are on track to spend $65.3bn on networks such as Facebook, Snap and Twitter this year,…
TikTok shares insights into the potential of live-streaming for brands
TikTok released a PDF outlining why its Live streaming services could benefit brands. This is perhaps motivated by…