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Insight
55 posts
Doja Cat is the new success model for celebrity brand partnerships
Fast Company recently published an article about how Doja Cat is changing the game for celebrity brand partnerships,…
Why podcasts ads are going beyond digital advertisement
In the US, podcasts are estimated to reach $4 billion in ad revenue by 2024. The ad potential…
YouTube revenue grows just 5% as advertisers pull back
Despite rapid increases in revenue during the pandemic lockdowns, YouTube is experiencing macroeconomic challenges. Google parent Alphabet’s revenue…
How to make my flexible work week actually…work!
We read so much about the benefits of a four day work week and while we’d love to…
Netflix is struggling
I cancelled my Netflix subscription last night. I never expected that to happen; I just treated it like…
Instagram Notes?
Instagram is testing a new feature that has users buzzing: Instagram Notes. Instagram Notes allows users to post…
Zoom, beware, Snapchat is on its way.
This week, after Snap announced the launch of Snapchat for Web, a few headlines left some advertisers mystified: CNN speculated that…
As women’s football grows rapidly in popularity, brands’ narrative for women widen
Just a word of warning – I know nothing about football. I’m as stereotypically femme as they come…
Netflix loses nearly 1 million subscribers and announces a new ad tier for early 2023
The streamer had previously predicted a 2 million dip in the second quarter. Netflix continues to bleed customers…
UpstreamPOP: Helping clients secure product placement on streaming sites
Did you know that nearly 75% of viewers under 55 prefer to consume content on streaming platforms in…