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Commercial Creator
215 posts
The Commercial Creator amplifies the best creative trends to over 100,000 monthly marketing enthusiasts looking to drive business growth.
Why advertising needs more humour
Last week, Dom Boyd, Managing Director of Strategy and Data Business at Kantar UK Insights, spoke at Brandweek…
Contextual AI will make brand advertising more likeable
When it comes to marketing, a privacy-first approach is becoming more and more prioritised. Among the hype exist…
What matters most to influencers in brand partnerships?
Back in May, Deloitte, the international professional services network and management consulting company, surveyed 400 US creators to…
Spotify exclusivity deals for podcasts and what this means for the platform’s creators
Would you rather make a big advance and lose 75% of your following, or not make an advance…
Twitter is now a ‘high risk’ media buy for advertisers according to GroupM
Since Musk took over Twitter just over two weeks ago, a barrage of controversies, U-turns and confusion have…
Christmas marketing on TikTok: An analysis
As with the nature of marketing, brands want to access potential customers wherever they may gather and for…
Cringey brand impersonations on Musk’s messy Twitter
You may have read yesterday in our newsletter that Musk is withdrawing his subscription option on Twitter which…
How to use TikTok Now
TikTok recently began testing TikTok Now, its BeReal clone that encourages creators to share a live look at…
Musk’s messy Twitter direction produces heavy irony in the form of blue checkticks
Twitter is looking messier by the minute. The latest in its chaotic news is this morning’s suspension of…
Why brands shouldn’t join the Mastodon wave as an alternative to Twitter
Last week, news of Musk’s Twitter takeover saw many users swarm to possible alternatives until the chaos dies…