Canva and Adobe are introducing new generative AI tools for design, including Canva’s Visual Worksuite and Brand Hub for marketing and creative organizations, as well as features for text generation and image creation. 

Other companies such as Unity, Midjourney, Runway, and Microsoft are also launching generative AI capabilities. However, concerns about copyright and misinformation have marketers worried. Despite the limitations of generative tools, experts believe they will soon become normalized and provide creatives with increased control over their designs.

Gartner Survey: 70% of enterprise CMOs concerned about ethical AI by 2025, 80% to combat misinformation by 2027.