Six short films have been launched by the British Beauty Council and shot by renowned beauty director Simon Emmett.
The film proves how beauty is more than skin deep and explores the wellbeing benefits of salons for the mental health of general society with focus on the integral role they play in the community as a safe inclusive space.
Each short film focuses on a conversation with a beauty business owner who is resurfacing after the damage done by the pandemic. More than 7,000 salons in the UK have gone out of business since March 2020 in light of the pandemic and the British Beauty Council fears more businesses will suffer the same fate unless people start returning for treatments. Furthermore, Britain’s beauty industry employs more than 600,000 people, of which more than 80 per cent are women.
The series’ first episode for example, entitled ‘Friday Ladies’ focuses on a group of fabulous women who have visited the same salon, The Hair Surgery in Wollaston, every Friday for 30 years. The short film focuses on how attending this safe space in a routine fashion provided these women with solace from losing loved ones and, in some cases, going through cancer themselves.
Other topics tackled are the loss of employment for single mums, opening salons to provide a safe space for non-binary and LGBTQ+ people and the importance of hair removal for women of colour.
For more information on the Bring Back Beauty campaign and to see all videos in the series, go to: britishbeautycouncil.com or scroll further down for all the films.
‘BRING BACK BEAUTY’ FILMS