In the ever-evolving landscape of social media, TikTok has risen to prominence as a platform for brands to engage with their audience in new and exciting ways.

In this article, we’ll unveil the top three branded TikTok trends that are revolutionizing digital marketing with their creative storytelling, user-generated content, and trend-setting campaigns. These examples showcase the dynamic strategies that are reshaping the marketing game on TikTok.

RyanAir’s missing window

Musician Hal Walker made a TikTok that narrated variations on the instrument, like two plastic Easter eggs filled with mung beans, two Christmas tree ornaments filled with jingle bells, and two wads of masking tape tied together with a pink ribbon.

RyanAir shared its own version of the trend, setting a scene featuring a customer treating themselves to a window seat, which turned out to have no window. The TikTok has since reached over 1 million views.

Duolingo stays toxic

Duolingo tried out Jamaal Banks’ trending sound which reads; “Ladies if a rando asks for your number at a club, just Venmo yourself $5 from his phone. Stay toxic.” The video, which credited Banks, has since racked up 3 million views.

It’s corn!

This adorable song is arguably the sound of 2022’s summer. The song – derived from an innocent interview of a boy expressing his love for corn – has given certain brands a huge boost in awareness, with some reaching over 2 million views.

Chipotle’s contribution to the trend was a simple video focused on building a burrito bowl. A small voice declines all the options until it shows little Tariq on the other side of the glass saying, “It’s corn!” The video has almost 39 million views.

These brands set a great example regarding how brands can capitalize on trending sounds to sell their product. 

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