Bluesky, a decentralized social network backed by Twitter co-founder Jack Dorsey, has gained attention as a potential alternative to Twitter. With an irreverent posting culture and overwhelmingly positive reviews from users, Bluesky could be a promising rival to Twitter. However, to keep its users and thrive in the long run, Bluesky needs to prioritize user safety and protect vulnerable communities, such as sex workers and Black Twitter.

Bluesky uses its own AT Protocol and plans to establish a community labeling system that would allow users to opt-in to certain content filters. The company also aims to allow users to choose what they want to see by offering a “marketplace of algorithms” instead of using a conventional “master algorithm” employed by most social media sites. The app is still invite-only, and users lose their remaining invite codes if their invitees are banned. This unique incentive encourages a less toxic environment than on Twitter.

Bluesky’s posting culture leans into the unhinged, with nudity and sexuality not censored. The culture of Bluesky has encouraged non-Silicon Valley insiders to join, bringing fresh energy that other Twitter alternatives lack.

Bluesky has a unique opportunity to cultivate a diverse and vibrant community, as much of internet culture originated in Black communities. In its early stages, Bluesky must prioritize user safety and protect marginalized communities, as Black Twitter and sex workers were the ones who made Twitter fun in its heyday.

Bluesky has a noticeable vibe shift as more of Black Twitter joined. Black communities drive the culture of social platforms like Twitter, Instagram, and TikTok. Bluesky has a unique opportunity to be a platform that cultivates this culture and welcomes all users.

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