Running your own business? Trying to compete with the mass saturation of content out there in your niche? I always get excited about finding a nugget of information in the world of marketing, be it from a conference or a talk with a mentor.

You always walk away feeling surged with energy and inspiration and the special feeling that you know something the others just don’t.

Best Marketing YouTube Channels to Follow in 2023

The beauty with YouTube is that you can find these nuggets from the comfort of a cafe, the bus commute or your own bed. Whenever I need to generate some new ideas, I have a few go-to marketing YouTube channels that always give me value. I don’t believe in gatekeeping so I’ve made a list of the best marketing YouTube channels to follow in 2023. 

1. Dan Martell

Dan Martell’s mission is to help SaaS founders scale quickly, and he has the content to fulfill that promise. Dan has helped over 600 SaaS founders through his coaching including ClickFunnels, Proposify, and Carrot. Dan’s channel is the go-to resource for SaaS and startup branding, marketing, project management, and market research.

  • Joined  – 2011
  • Subscribers – 105k
  • Views – 9.1 million

Reasons to Subscribe: On Dan’s channel, you can find interviews with other professionals on his Escape Velocity video podcast, keynote speeches, along with plenty of videos for startups that his 67k+ subscribers enjoy.

Subscribe to Dan here

2. Marie TV

Marie Forleo is one of the top entrepreneurs in the YouTube space, even recommended by Oprah Winfrey herself. Marie’s specialty is self-improvement and business strategies, along with hosting killer interviews with top leaders such as Tony Robbins and Seth Godin.

  • Joined  – 2008
  • Subscribers – 815k
  • Views – 72.8 million

Reasons to Subscribe:Specifically, Marie’s YouTube playlist of Marketing Strategies For Your Business delivers valuable videos and interviews discussing marketing strategies with real-life application and personal examples. Marie is also sensationally funny and is known for her down-to-earth personality, so watching her videos makes you feel like you’re chatting with a friend.

Subscribe to Marie here

3. Vanessa Lau

If you’re marketing anything on social media, Vanessa Lau’s channel is a go-to resource for you. Vanessa gives social media marketing advice for platforms like Instagram and YouTube. Vanessa has a compelling story of quitting her corporate job and now scaling her own social media marketing business from $0 to $100k monthly in under a year.

  • Joined  – 2014
  • Subscribers – 697k
  • Views – 36.1 million

Reasons to Subscribe:On Vanessa’s channel, you will find other valuable videos including videos about business strategies, email marketing, podcasting, and productivity tools. Head to her channel to catch up on her insanely profitable social media marketing strategies.

Subscribe to Vanessa here

4. Gary Vee

Gary Vaynerchuk is a big name in marketing, hence the millions of subscribers to his YouTube channel. He is the chairman of VaynerX, a modern-day media company, and the CEO of VaynerMedia, a full-service advertising agency, in addition to being a board member of the Ad Council – so he’s a pretty busy guy! 

His YouTube videos vary from inspirational public talks to interviews with big name entrepreneurs, like Mark Zuckerberg.

  • Joined  – 2007
  • Subscribers – 4.2 million
  • Views – 536 million

Reasons to Subscribe:This channel is great if you need a little boost of inspiration or motivation, because there are a lot of short yet powerful videos under 60 seconds. But you can also learn a lot about marketing from some of GaryVee’s content, like this hour-long video on how to market your business with no budget: 

Subscribe to Gary here

5. Kim & Co by Kimberly Ann Jimenez

Kimberly Ann Jimenez is a digital marketing strategist that makes really in-depth, informative videos that help entrepreneurs make a bigger impact with their brand(s). 

Most of the videos are delivered directly to the camera with little or no additional visuals. This could feel a little static or less engaging than other types of videos, but Kimberly’s confident and inviting delivery makes it feel more like a friend offering you great advice. 

  • Joined  – 2021
  • Subscribers – 82k
  • Views – 5 million

Reasons to Subscribe:This community feel extends past just the delivery of the video as Kimberly also reads – and directly answers – comments and also asks viewers for their input. 

Subscribe to Kimberly here

1. How to choose the best marketing YouTube channel?

Honestly just have a search! Different influencers attract different types of viewers. TikTok and YouTube Shorts is also a great place to get a flavor for what type of channel you might like. Just type in marketing tips and if a Short grabs your attention, go from there!

2. Why should I consider following these marketing YouTube channels?

Many of these content creators are marketing experts who have done a lot of the heavy research so you don’t have to. Then, they present the highlights in a short video so you can stay up to date with the latest marketing trends and techniques – minimum input, maximum output!

Watching these marketing Youtube channels is surely going to give you some incredible tips and tricks that will improve your strategies in the future. It might even encourage you to start your own channel… 

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