In no particular order here are the top 6 ads that made 2020 trends:
VOLVO reminds us of when seatbelts were seen as a ‘TERRIBLE IDEA’. Global campaign by Forsman & Bodenfors features real-life car crash survivors.
A powerful new global campaign from Volvo reminds us that seatbelts, when first introduced, were widely seen as a “terrible idea.” And at a time when other public health measures are often criticised, it’s an idea that resonates.
These McDonald’s advertisements show just how much you care about your takeout during the coronavirus pandemic. Campaign from France is particularly poignant at time when restaurants are closed.
With dine-in restaurants currently closed in France, which is now likely to be extending its lockdown beyond December, takeout has never played such an important role in people’s lives—and McDonald’s capitalizes on that in its latest campaign promoting its McDrive drive-thru restaurants.
#StayHome and help save lives #WithMe campaign. The campaign shows that staying home right now isn’t just about keeping you and your family safe—it’s about helping to save the lives of others. But, just because we’re apart, doesn’t mean we can’t do things together. Please #StayHome and help save lives #WithMe. Let’s do this together.
4- Burger King
Why is Burger King proudly advertising a moldy, disgusting whopper?
The chain’s anti-perspectives pledge breaks just about every rule in advertising. This year, Burger King announced that they had removed artificial preservatives, colors, and flavors from their Whopper. To promote this, Burger King released their moldy Whopper campaign. Displayed in both photo and video formats, Burger King documented how much mold grew on one of their Whoppers over a 34-day period.
Facebook’s first-ever Super Bowl commercial
For the first time ever, Facebook aired a commercial during the Super Bowl. The 60-second ad aired during the fourth quarter and promoted Facebook Groups. The ad, called “Ready to Rock?” featured celebrity appearances from actor Sylvester Stallone and comedian Chris Rock, as well as highlighting several “rock” themed Facebook Groups, including Table Rock Lake, Moab Rock Climbers, Rock Buggies, and Rocky Balboa Going the Distance.
The quirky commercial drew a lot of praise for its fun play on words and including real people who are members of the featured Facebook Groups.
Gillette’s #MeToo movement activism
In January, Gillette updated their 30-year-old slogan “the best a man can get” to “the best men can be” for their latest advertising campaign. For the campaign, Gillette created a short film that addresses the #MeToo movement and the problems in society it highlights, such as sexual harassment, bullying, and toxic masculinity.
This ad doesn’t simply capitalize on the attention surrounding the #MeToo movement, but also highlights Gillette’s commitment to the cause. With the debut of their ad, Gillette also announced that they would be donating $1 million per year for the next three years.