Women diving inside a new interactive billboard. What’s Adidas up to?

Adidas has finally promised to shake up its products by offering more inclusive sportswear for women. Their first launch was accessible swimwear, which was presented as a built-in immersive billboard on a popular Dubai beach and invited women to dive in it. 

Adidas commissioned a YouGov survey in the UAE, which found that less than 12% of women are unworried to wearing swimsuits at public beaches or pools. 

The immersive billboard is 5 meters high and 3 meters in depth.



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