Adidas has finally promised to shake up its products by offering more inclusive sportswear for women. Their first launch was accessible swimwear, which was presented as a built-in immersive billboard on a popular Dubai beach and invited women to dive in it.
Adidas commissioned a YouGov survey in the UAE, which found that less than 12% of women are unworried to wearing swimsuits at public beaches or pools.
The immersive billboard is 5 meters high and 3 meters in depth.
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