As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.
The main change is the expansion of the ‘Add Yours’ sticker from Stories to Reels, which provides another way to engage other users via Reels clips.
As shown in these examples, you will now be able to post ‘Add Yours’ questions via Reels clips, as well as view all of the various video responses to any prompt in each app.
Meta will be hoping that the ‘Add Yours’ sticker facilitates this, resulting in increased engagement with Reels clips.
The next feature is auto-created Facebook Reels, which will allow users to automatically convert their archived Stories into Reels clips.
As you can see here, a new ‘Create from Your Story Archive’ prompt will appear in the Reels creation flow soon, allowing you to convert your Stories into Reels clips.
So it’s not entirely automated Reel creation, as it simply converts your Stories clips into Reels. However, it may provide another, simpler way for users and brands to create Stories content by utilising the video assets that they already have to connect to the trend.
It’s also worth noting that Meta has recently added a tool within Creator Studio to convert your video assets into Reels.
Meta is also broadening access to its ‘Stars’ creator donations to Facebook Reels, which are now available to all eligible creators.
Meta first announced the Stars to Reels expansion in June, which will provide another critical monetization pathway for Reels creators. Short form video is less directly monetizable than longer clips, where pre and mid-roll ads can be inserted, so add-on elements like this are critical to keeping creators posting and fueling an ecosystem for such in its apps.
Meta is also updating Creator Studio with new Reels performance insights, such as Reach, Minutes Viewed, and Average Watch Time.
Finally, Meta is bringing some Reels features that were previously only available on Instagram to Facebook.
Crossposting from Instagram to Facebook is now available to all Instagram users, and Meta’s Remix option has been expanded to Facebook Reels as well.