With tech speeding ahead, what’s in store for creatives? We compiled a list of 5 top predictions for 2021.
#𝟭 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗲𝗹𝗳-𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Instagram Reels will be dominating. This is a new way for creatives to market their services to acquire clients 𝗰𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗵𝗲𝗿𝗲. Behind The Scene, (BTS) footage of your work process will be in-demand. It’s an opportunity to be showcasing your brand authenticity and worth ethic. Remember: Video Marketing Is Key- more videos on the search engine results page the better!
#𝟮 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿 𝗽𝗮𝘆 𝗶𝘀 𝗿𝗶𝘀𝗶𝗻𝗴 (𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀)
As the creative industry is booming and freelancers are rising as never before, there comes an opportunity to upgrade your income. We now know that by the end of 2020 freelancers will have more than one source of income. In 2021 it’s your time to boom and expand your streams. 60% of freelancers who left their full-time job now make more money as a freelancer.
#𝟯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀
Companies are looking to make a full comeback after the virus, which is why they will be resuming and expanding marketing campaigns. And creatives are here to help companies navigate their marketing post-corona.
#𝟰 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄
Keep using your account and don’t forget to constantly update your profile to push engagement and stay on the top of your creative field. Show your freelance business personality and behind the scenes in your portfolio.
#𝟱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘀 𝗻𝗲𝘃𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲
Building connection bubbles across multiple platforms (Instagram, newsletter, and marketplace network) is incredibly important. As we’ve seen with covid-19 having a community of like-minded peers and clients in your network is important.