I’m not usually one for New Year’s resolutions (simply because it’s too cold and I prefer to set weekly and monthly goals year-long either way) but one thing on my list this year is more reading.

As a writer – although I believe this rings true for all people – I don’t believe you can read too much in one lifetime. My personal belief is that a balance of fiction and nonfiction is key to staying inspired and stimulated. 

As a creator-preneur (a creative entrepreneur encompassing content creators, freelance artists, small creative business owners), not every business book we read can have its knowledge applied to our fields. Most of our roles consist of digital marketing and social media presences meaning that business books published before 2015 are a pretty much a no-go and pre-pandemic books spout instructions unlikely to succeed alongside our strategies. 

As a result, I have compiled a list of top recommendations for business books creator-preneurs should read to kick off 2024. 

  1. Show Your Work by Austin Kleon
    This book encourages creatives to share their creative process and become more visible in the digital age. It offers practical advice on building a personal brand and connecting with an audience.
  2. Steal Like an Artist by Austin Kleon
    Another piece by Kleon, this book explores the concept of creativity, originality, and inspiration. It’s a quick and inspirational read that encourages creatives to embrace influences and build upon them to create something new.
  3. Crushing It by Gary Vaynerchuk
    We’ve written a lot on  well-known entrepreneur and social media expert Gary Vaynerchuk. In this book, he shares stories of individuals who turned their passions into successful businesses through personal branding and leveraging social media platforms.
  4. Build a Storybrand by Donald Miller
    This book offers a framework for clarifying your message so that it resonates with your audience. It’s particularly useful for creative entrepreneurs who want to effectively communicate their brand story.
  5. The Lean Startup by Eric Ries
    While not specifically about creativity, this book is essential for entrepreneurs in any field. It introduces the lean startup methodology, emphasizing the importance of iterative testing, learning, and adapting in the pursuit of a successful business.

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