It can feel heartbreaking to do great work for a client and never hear anything back. Testimonials and reviews aren’t only validating but they also lead to more work because, as a freelancer, you are your brand so great feedback is crucial.
Remember that feedback and a testimonial are separate. Where a testimonial is public and positive, feedback is private and constructive. The purpose of a testimonial is to share the highlights of what you’ve done together and explain what it’s like to work with you to other potential clients. The purpose of feedback is to help you continue to grow and improve as a creator or consultant.
Clients are busy and we can understand that unless prompted, writing a review for a finished project won’t always be the first thing on their mind. Here’s how to get your client to write you a great review.