Clients are often bombarded with offers, emails, invoices and more. If you want a new client, in particular, to respond to your message there are many ways you can stand out and thus hopefully increase the chances that they will respond. Here are 21;
- Invite them to a group webinar, periscope or conference call for a select few.
- Invite them to an event that you are hosting (webinar)
- Send them ‘a congratulations’ – this demonstrates your awareness of their brand’s antics
- Write an in-depth comment on their blog or video and/or DM it to them personally.
- Invite them to be interviewed on your blog, YouTube channel or podcast
- Ask them to contribute to a blog post, YouTube video or podcast.
- Send them your latest work or project that you’re proud of for free (could be a song link, a poster of your graphic design or styling work etc)
- @ them on FB, Instagram and Twitter and invite them to discuss.
- Connect with them on LinkedIn (find the right person to connect with first)
- Make sure your LinkedIn is up to date
- Promote their company through social media and @ them.
- If you have merchandise, send them something
- Network in person – when you can, attend events where they will be attending
- Make sure your social media clearly communicates what your USP is. This way, when the client searches for you or if you @ them and they browse your profile – they know what you offer.
- Have strong, unforgettable visuals on your website.
- Start consulting. This positions you as an expert in your field. You could even consult for the client if the opportunity strikes.
- Attend networking events both in person and outline. Expanding your network is great for your online presence and the more likely a client is to have mutual connections with, the more likely they are to respond.
- Reach out to existing clients for referrals, build that repertoire and send it on to new clients when hoping for a response.
- Ask existing clients and past clients for reviews on your website and social media which will build your online credibility
- Offer your first day free or offer a free consultation depending on what services you offer.
- Partner up with an impressive and popular Freelance Agency. Your affiliation with this agency may just be what catches your client’s attention.