In many ways, an audience is a client base. If you have a dedicated, consistent audience on a social platform it’s worth having a think on how you can capitalise on making money through the engagement. Here are just a few ways you can start.
Join a Talent Agency
If you showcase consistent engagement and produce high quality content, it’s likely that an agency might want to sign you. The best way to do this is to email various agencies a media kit. A media kit can be around one to five pages long as long as it clearly and concisely shows off what you can offer a brand. For example, if you consistently attract between 4,000 and 6,000 story views every 24 hours on Instagram, add this statistic onto your media kit. Unpack your audience, what your engagement % is and statistics from your most viral Reels and TikToks. If you demonstrate your niche and strengths an agency might sign you. The benefits of signing are being pitched by the agency to brands.
Let’s say, for example, Costa Coffee gets in touch with your agency asking for a Latin, female, fashion Instagrammer with between 10,000 and 20,000 followers. If you fit the brief, they might pitch you. If you win the pitch, Costa will ask you to make content on behalf of their brand and pay you handsomely for it.
Think of Sound as Bandcamp on the blockchain. For music and audio creators you can release pieces of music (from acoustic versions to music already on Spotify) and ask your followers to purchase (or mint) that song for a set price.
Depop is a marketplace to buy, sell, and discover unique fashion. With a global community, buying, selling and connecting to make fashion more inclusive, diverse, and less wasteful. For fashion influencers looking to sell on beloved pieces of clothing, linking your Depop in your story is a great way to make some extra cash.
Buy Me a Coffee is a simple way to fund your creative work. You can use it to accept support, memberships and build a direct relationship with your fans. In just a couple of taps, your fans can make you a payment (buy you a coffee) and leave a message. Earn a recurring income by accepting monthly or yearly membership. Share exclusive content, or just give them a way to support your work on an ongoing basis.
Ko-fi is a free platform where you can accept donations, subscriptions, and sales directly from fans. You can open your Ko-fi Shop and add your first digital or physical product in just 60 seconds. Fans can subscribe to you directly so you can build a regular income from your creative work. Reward your subscribers with exclusive content like posts, images, and videos. You can build a menu of creative commissions or offer personalised services like a custom tutorial or a video chat.
Beacons
Beacons helps you build a website that can keep up with your content. You can create a page to match your content and customise it in many ways. You can even add your content from YouTube and Spotify. Beacons are simple enough that you can start selling in 5 minutes. Sell eBooks, videos, and personalised shoutouts from your page just by linking a bank account or debit card. Beacons also offers a Media Kit builder: an automatically-updating digital resume of a creator’s online content that they can use to pitch and negotiate brand deals.
Patreon
Patreon was designed to let your most passionate fans support your creative work via a monthly membership. You give your members access to exclusive content, community, and insight into your creative process. In exchange, you get the freedom to do your best work and the stability you need to build an independent creative career. It means that you can create what you want and what your audience loves. You don’t have to conform to popular taste or the constraints of ad-based monetization models.
Castbox
Castbox Creator Studio makes podcasting easy. It includes free upload and storage. Castbox Creator Studio includes tools with robust podcasting analytics so that you can measure your subscribers, streams, and downloads. Castbox enables commenting, sharing, and other social features to engage your listeners and get you noticed. Also, Livecast is a free audio streaming service on Castbox mobile and desktop that allows you to go live with the tap of a button. Set up a public or private chat room to connect with listeners in real-time via voice and text.
Streamloots offers real-time interactions for viewers to support the streamers they love the most. It works with any streaming platform and any streaming software with an effortless integration. Streamers just need to integrate Streamloots as a browser source and create thematic card collections to share with viewers. Viewers support streamers by purchasing their packs and getting their cards. Every card can represent an action from the streamer or just a voice for the viewers.
