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How TikTok is driving offline IRL purchases
Influencer CTAs on TikTok are driving more and more users to purchase offline in comparison to other ecommerce sites like Amazon. To paint a picture of how effectively TikTok plays a role in brand profit, prebiotic soda brand Poppi, which is sold…
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We speak to present and future influencers and shifters in the creative industries.
Featured in Curious Creator
What is behind the TikTok “MascaraGate” scandal?
Late last week, TikTok was bombarded with scandal after the now infamous ‘MascaraGate’ in…
LTK sold $3.6 Billion worth of products through influencers in 2022
If you aren’t familiar with the platform LTK (formerly RewardStyle and LIKEtoKNOW.it), it is…
Have you heard about the TikTok “Heated” button?
Did you know that TikTok staff have access to a heating button? Well I didn’t either and it…
YouTube Shorts’ ad revenue math will do your head in
Started on February 1st, YouTube will share ad revenue with Shorts creators after covering…
Creator strategies for successful content
Did you know that the creator economy is made up of over 200 million creators? Within this…
#deinfluencing
CREATORS > INFLUENCERS. According to a new TikTok…
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